Rockwell Trading was founded in 2005 by Markus Heitkoetter. Heitkoetter moved from Munich, Germany, to Austin, Texas after he quit his job at IBM. He had been a part-time day trader for years before departing for Austin to be a full-time trader. As he settled into his new life, he began getting questions about how to be a successful day trader. After many hundreds of hours of research, Heitkoetter came up with a set of simple strategies he felt he could explain in the simplest way possible. He turned these strategies into the start of a new company, which he called Rockwell Trading. Today, Rockwell dispenses some of the most effective, simplest trading strategies to beginning and veteran traders.