The Malaysian technology firm Maxis released Botsmax in 2009. Since then, membership in the social media platform has grown to 5 registered users. BOTS, or Battle of the Sexes, is a strictly Malaysian application and is made for use on mobile devices connected to Malaysian Internet services. The platform tries to bring people together, especially men and women by allowing users to challenge each other to fun games and quizzes designed to forge connections between men and women in a network-wide competition between men and women. Botsmax’s creators believe that this competitive spirit is what leads to solid connections and sometimes to strong relationships.